GREEN HILL SELF PUBLISHING LOGOTYPE

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GREEN HILL SELF PUBLISHING LOGOTYPE

Marketing your book

The difference in marketing between traditional publishing and self-publishing

Traditional publishers will usually take over the marketing of your book. They have many established distribution channels which make the book attractive for wholesalers, retailers, buyers, and readers. They also typically make executive decisions about the book for the author which means they may require large sections of the manuscript to be re-written or edited again. Their expertise also comes at a cost to the author. Authors may only get a 5% per sale (probably even less) as a royalty payment.

Self-publishing on the other hand gives you complete control over your marketing. No matter how good your book is, as a self-publisher you need to do as much as you can to get your book to market. Books are judged by their covers and good marketing starts with the title and design of your book’s front and back cover. A great title will also draw attention. Green Hill Publishing specialises in bespoke, quality book design and will make your book market ready.

Many authors market their book online through social media (Facebook, Instagram etc.) or via online retailers such as Amazon.

Can Green Hill market my book?

For authors who need some help with marketing, Green Hill provides a turnkey end-to-end service for self-published authors and organisations. These services range from writing, editing, illustration, book design, print, distribution (wholesaling and retailing), and promotion and are explored when final content is received.
 
Green Hill provides a highly competitive print supply service that includes a wide range of options including the ability to print in Australia or overseas. Where a book is printed depends on quality, production values and price factors.
 
Distribution through Green Hill can be offered through a variety of means (depending on the specifics of each book) and may include (but not limited to) the following:
 
  • Advisory service on distribution strategy.
  • ISBN registration and metadata management.
  • Listing with Title Page (Australia’s database for book retailers). Shops will be able to find and stock your book. 
  • Brokering traditional distribution by using our Brisbane based associate to have your book sold into the mainstream book trade and/or scholastic book trade throughout Australia and New Zealand (this service cannot be guaranteed –editing of the manuscript and full control over book design needs to take place).
  • Listing with the library distribution services.
  • Online international distribution through Amazon, Book Depository and Booktopia, among many others.
  • Promotion of your book – including public relations services and new media (social media and digital services).
  • Reviews 

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