Success in self-publishing – it’s more complex than you think. There are many reasons to write a book, and there are just as many ways to gauge how successful your book is.
Defining success by how many books are sold is a crude measure. ‘Success’ is really whatever the author wants to achieve, and many don’t care about publishing a bestseller or getting rich.
Some authors write and publish books and drive business to their professional practice, using the book as a business card of sorts. One of our authors sold just 392 copies of her book and made over $2,000 in profit directly from those sales. But from those sales she gained three new clients in just the first year of publishing her book. Those new clients together spent almost $90,000 annually on services provided by her company.
Even still, monetary success doesn’t have to be the only form – recognition from peers is just as valid a way to measure the success of your book. Another author we’ve worked with wrote a family history in the weeks following a near-death medical episode. The book was launched at a family reunion and received a standing ovation.
Want to read more? This excerpt is rewritten from our Big Book of Little Publishing Tips. Enquire with Green Hill Publishing today and get your copy.
